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Trends & RTD
Every trends & rtd page in the Academy — written from primary sources, linked to bottles you can actually buy.
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Level 2Ready-to-Drink Cocktails
Canned and bottled cocktails: how U.S. law sorts spirits-, malt- and wine-based RTDs, and what the 2024–2025 numbers ...
Level 2Natural, Orange and Lighter Wines
As of late 2026: U.S. wine is contracting, millennials now lead its drinkers, and lighter, chilled and skin-contact s...
Level 2The Whisky Secondary Market and Allocation
As of late 2026: record bourbon inventories, a paused flagship distillery and falling auction values have cooled the ...
Level 2No- and Low-Alcohol
As of late 2026: non-alcoholic beer, wine and spirits keep growing from a small base, mostly bought by people who als...
Level 2Sustainability and Packaging
As of late 2026: lighter wine bottles, a new sparkling-bottle accord, California deposits on wine and spirits, and bo...
Level 2American Single Malt and Craft Whiskey
As of late 2026: American single malt is a federal type since January 2025, while the count of active U.S. craft dist...
Level 2Ready-to-Drink and Canned Cocktails
As of late 2026: spirits-based RTDs are the growth story of a shrinking market, while malt-based RTDs and seltzers fade.
Level 1 · Start hereWhat's New in Drinks
As of late 2026: fewer U.S. adults drinking, spirits holding share, RTDs growing, tariffs reshuffling imports and new...
Level 2Agave After the Boom
As of late 2026: tequila sales dipped, agave is in oversupply, and the fight over 'additive-free' labels continues.
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A taste of the wider shelf, not specific to this page.
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