Martin Miller was a strange mix. At heart a traditionalist yet, at the same time, a visionary with a strong appetite for success combined with the soul of an artist. In creating his gin, the traditionalist in him demanded he make a gin that ‘tasted of gin’ and not, in his words, ‘of some highly flavoured confection’. However his soul of an artist pushed him to propose new angles to solve the objective which some perceived as mad. He insisted on only employing the methods and techniques of the ‘old school’ gin makers which had long been dropped. Although they thought they were mad ideas, his founding colleagues stuck by him and produced what is today the most awarded super premium gin brand of the last 15 years … pure genius.